Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Popping the Question: Tips for getting reviews

Asking for Reviews is crucial for today’s small business owners.  In fact, your customers expect to be asked. But how do you go about it?

It shouldn’t be awkward or uncomfortable to ask your customers to review your business. If it is, you’re probably asking the wrong customers. That said, there is definitely a time and a place to invite your customers to review you. Keeping the process as simple as possible is key because even your best customers won’t write you a review if they have to jump through hoops and search for the tools to do it.

Here are a few tips:

When to Ask

1) Immediately after service is performed, when the experience is fresh for the customer and they are eager to provide feedback.

2) In a follow-up call or email to the customer (with an invoice or report on the work performed) to confirm that they are satisfied with the job.

How to Ask

1) Phone call or email invitation.  Have a third-party reviews company call on your behalf and transcribe a brief phone review with your customers OR send an email invitation to your customers, inviting them to write a review online. Consumers often prefer to talk to a third party or fill out a third party-hosted review form because it reassures them that they can be honest and that your reviews are authentic and credible.

2) Comment Card that customers can fill out and return to a third-party reviews company. You can hand these out on the job site, in your office/shop, or mail them to customers. Provide options for returning the card (email, fax, or standard mail) and be specific about what information is required (email address, first name, etc.).

3) A button that links to a third-party reviews website where people can read and write reviews for your business. Consider installing this button on your website, landing pages, emails, and other online marketing channels.

4) A message on your blog, Facebook page, and Twitter profile, announcing your desire for client feedback. Provide a link that people can click on to read reviews and submit one.

Do you have any strategies for asking for reviews? Please share!

Comments

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  1. Make it fun for the people asking for reviews! I would suggest that it is a great way to allow employees to shine, and they should be excited about asking for reviews, and proud of the reviews on their company. Competitions or training on how to get reviews, and a standard business process of showing/asking for reviews is important. I’d agree with all of the above in the article, too.

  2. So true, Ryan! Involving your employees in the process of getting reviews and making it fun for them is a great way to cultivate a positive company culture. Everyone gets excited when the company receives a new review. Educating your employees on the process of asking for reviews is important because they are often the ones interacting directly with the customers.

  3. we pay our service techs $5 for each email or filled out customer lobby form they bring back. at first they didn’t like it but now they get excited when they get one.
    you just have to ask.

    1. Thanks for sharing, Eric! That’s definitely an incentive for your service techs to ask for reviews, and I bet they find that most customers want to give feedback. Congratulations on all of your fantastic reviews!

  • Eric www.maxmechanical.com

    we pay our service techs $5 for each email or filled out customer lobby form they bring back. at first they didn't like it but now they get excited when they get one. you just have to ask.
    UpVote Reply 0 Upvotes
  • Alyson Brown www.customerlobby.com/

    So true, Ryan! Involving your employees in the process of getting reviews and making it fun for them is a great way to cultivate a positive company culture. Everyone gets excited when the company receives a new review. Educating your employees on the process of asking for reviews is important because they are often the ones interacting directly with the customers.
    UpVote Reply 0 Upvotes
  • Ryan

    Make it fun for the people asking for reviews! I would suggest that it is a great way to allow employees to shine, and they should be excited about asking for reviews, and proud of the reviews on their company. Competitions or training on how to get reviews, and a standard business process of showing/asking for reviews is important. I'd agree with all of the above in the article, too.
    UpVote Reply 0 Upvotes