Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

Are Online Reviews Killing Your Business?

Reviews can make or break a business. Not sure about that? Check out the graphic below.

Customer Lobby can help you get reviews about your business onto Google Places, Yahoo Local, Facebook, Twitter, Google, Yahoo, Bing….and lots of other places!

This infographic was created by 540|SEO and does a good job telling the story:

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  1. We receive a steady stream of great reviews from Customer Lobby…. however for some reason Google is not associating them with our Google Places page. This is frustrating because I suspect if and when it does start associating, our local ranking will shoot up. We currently rank #1 on a web search for “heating spokane” but when the search is flipped to maps (aka local search) we drop way down to #15. We’ve been focused heavily on getting reviews… but haven’t seen the results yet in terms of help with local search ranking. Any advice?

    P.S. It’s my understanding that Google is no longer actively associating reviews from Yelp so I question how critical that particular site is.

    1. @Michael,
      Looks like you are getting great reviews – congratulations!

      You are getting significant results in terms of help with local search ranking. You are making a distinction between local search and organic search that doesn’t really exist anymore. In October 2010, Google integrated local search into its organic search. The vast majority of local searches are done directly at google.com by using the search term and location (e.g. heating spokane) and not by going to maps.google.com and then performing the same search.

      There is a significant difference between what Google displays and what is factored into its algorithm. Google “knows” about your 3rd party reviews and that is a significant factor in your #1 organic ranking (to test this, Google your company name and “reviews” – you will see that Customer Lobby and Yelp reviews are on page 1). These reviews (Customer Lobby and Yelp) are already “associated” with your ranking/listing but are not yet being displayed. You can increase the likelihood that Google will display the links to these reviews in the “Reviews from around the web” section by linking to the review page directly from your home page (currently this is linked via an internal page).

      Check out our webinar on Google optomization. A quick look at your site showed me that you can better optimize your title tag and H1 to drive traffic.

      Hope that helps!

  • Michael Morscheck www.randrheating.com

    Thanks Ted! Really appreciate your feedback.
    UpVote Reply 0 Upvotes
  • Michael Morscheck www.randrheating.com

    We receive a steady stream of great reviews from Customer Lobby.... however for some reason Google is not associating them with our Google Places page. This is frustrating because I suspect if and when it does start associating, our local ranking will shoot up. We currently rank #1 on a web search for "heating spokane" but when the search is flipped to maps (aka local search) we drop way down to #15. We've been focused heavily on getting reviews... but haven't seen the results yet in terms of help with local search ranking. Any advice? P.S. It's my understanding that Google is no longer actively associating reviews from Yelp so I question how critical that particular site is.
    UpVote Reply 0 Upvotes
    • Ted Paff www.customerlobby.com

      @Michael, Looks like you are getting great reviews - congratulations! You are getting significant results in terms of help with local search ranking. You are making a distinction between local search and organic search that doesn't really exist anymore. In October 2010, Google integrated local search into its organic search. The vast majority of local searches are done directly at google.com by using the search term and location (e.g. heating spokane) and not by going to maps.google.com and then performing the same search. There is a significant difference between what Google displays and what is factored into its algorithm. Google "knows" about your 3rd party reviews and that is a significant factor in your #1 organic ranking (to test this, Google your company name and "reviews" - you will see that Customer Lobby and Yelp reviews are on page 1). These reviews (Customer Lobby and Yelp) are already "associated" with your ranking/listing but are not yet being displayed. You can increase the likelihood that Google will display the links to these reviews in the "Reviews from around the web" section by linking to the review page directly from your home page (currently this is linked via an internal page). Check out our webinar on <a href="https://www1.gotomeeting.com/register/544636592" target="_blank" rel="nofollow">Google optomization</a>. A quick look at your site showed me that you can better optimize your title tag and H1 to drive traffic. Hope that helps!
      UpVote Reply 0 Upvotes