The winter season may be a slow time of year for some service businesses, but there is no denying that consumers spend the most money during the holidays. Whether they’re pampering themselves, preparing their home for holiday guests, or getting their car fixed for that long drive home, they are looking for a business that will take care of them, hassle-free.
The holiday season is also one of the most crucial times for small businesses to distinguish themselves and be competitive. With so many people searching online for holiday deals, this is an important marketing opportunity that you don’t want to miss. So, what is your strategy? Here are some tips to get your competitive holiday edge on:
1) Ramp up your Customer Service. If there’s any time of year to make sure that your customer service shines, it’s now. Not only do your customers not want to wait, but they literally may not have the time or patience in between holiday shopping and events. Even if you are the only one in the office fielding calls/emails and scheduling appointments, make sure your customers get an answer or a call back. They will remember that you took care of them and they will be a repeat customer.
2) Offer holiday deals/promotions/giveaways. Yes, people are spending more money at this time of year but they are all looking for deals. Use your website and social media like Facebook and Twitter to promote holiday-themed deals like the special offer on Danmer Custom Shutters’ website or Alamo Door & Awning’s Facebook promotion. Offers that extend into the New Year also can be particularly appealing.
3) Get customer reviews and feature them prominently on your website and social media. The holidays are actually a great time of year to ask for reviews because people are often in a giving mood. Don’t be afraid to ask for reviews from your best customers, and make sure you feature them on your website homepage. Your potential customers will be looking for customer reviews to help them decide which business to use. In the holiday rush, make it easy for them to choose you by getting your customer reviews in front of them.
4) Support a Local Charity. By choosing a local charity to support and donating part of your proceeds to that charity, not only are you giving back to the community but you are helping your customers contribute as well. It’s an incentive for people to use your service and a win-win for everyone.
We’d love to hear what your holiday marketing strategy is at this peak time of year. Let us know!