Local Marketing Blog
Local Marketing Blog
Local Marketing Blog

New Data: Majority Will Not Write Online Reviews

Using Google’s Consumer Survey tool, we created a survey to learn about consumers’ views of submitting online reviews.

No Wonder Getting Reviews is Hard

When asked about online reviews, 64% of US internet users said they do not write online reviews.

Remember, these are people filling out an online survey saying they do not do online reviews so the data may not be all that accurate.  However, directionally,  the data is clear: getting online reviews is hard because lots of potential customers are unlikely to write an online review.

Getting Reviews

There are countless studies pointing to the impact of customer reviews and, specifically, reviews’ importance in capturing new customers.  If reviews are important but hard to get, what should local businesses do?

In Andrew Shotland’s blog at Search Engine Land about tips to get more online reviews, he noted:

There are basically four ways to get an online customer review:

  1. Via phone
  2. Via email
  3. Via a Website
  4. Via transcription from a hand-written review

Which method is right for you depends on how you conduct your business.

Here is another alternative:  DO ALL 4!!  Customer Lobby offers free trials for 30 days to get reviews from all 4 methods.

 

Comments

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    1. @Jim
      The results were based on 1,518 responses to our survey. We had a 61.5% response rate.

      The population data for the group was:

      Gender:
      Male 50.2%
      Female 49.8%

      Age:
      18-24 17.0%
      25-34 26.3%
      35-44 14.2%
      45-54 18.7%
      55-64 17.0%
      65+ 6.9%

      Location:
      Midwest 27.8%
      Northeast 13.5%
      South 32.2%
      West 26.5%

  1. “Remember, these are people filling out an online survey saying they do not do online reviews so the data may not be all that accurate.”

    Interesting.

    I think the type of service also plays a significant role of whether or not a business will get a person to submit an online review. For instance, people will find the time to complain about a restaurant that they dined in compared to writing a compliment about a sales rep in a department store.

    1. @Crystal
      Agreed. In fact, the majority of business reviews are about restaurants and lodging businesses. Most other types of local service businesses have to work harder to get reviews.

  • Crystal

    "Remember, these are people filling out an online survey saying they do not do online reviews so the data may not be all that accurate." Interesting. I think the type of service also plays a significant role of whether or not a business will get a person to submit an online review. For instance, people will find the time to complain about a restaurant that they dined in compared to writing a compliment about a sales rep in a department store.
    UpVote Reply 0 Upvotes
  • Jim Wilkerson LocalSearchSanJose.com

    Definitely believe this based on personal experience... but How about a little more detail on sample size and population data?
    UpVote Reply 0 Upvotes
    • Ted Paff www.customerlobby.com

      @Jim The results were based on 1,518 responses to our survey. We had a 61.5% response rate. The population data for the group was: Gender: Male 50.2% Female 49.8% Age: 18-24 17.0% 25-34 26.3% 35-44 14.2% 45-54 18.7% 55-64 17.0% 65+ 6.9% Location: Midwest 27.8% Northeast 13.5% South 32.2% West 26.5%
      UpVote Reply 0 Upvotes