Using Google’s Consumer Survey tool, we created a survey to learn about consumers’ views of submitting online reviews.
When asked about online reviews, 64% of US internet users said they do not write online reviews.
Remember, these are people filling out an online survey saying they do not do online reviews so the data may not be all that accurate. However, directionally, the data is clear: getting online reviews is hard because lots of potential customers are unlikely to write an online review.
There are countless studies pointing to the impact of customer reviews and, specifically, reviews’ importance in capturing new customers. If reviews are important but hard to get, what should local businesses do?
In Andrew Shotland’s blog at Search Engine Land about tips to get more online reviews, he noted:
There are basically four ways to get an online customer review:
- Via phone
- Via email
- Via a Website
- Via transcription from a hand-written review
Which method is right for you depends on how you conduct your business.
Here is another alternative: DO ALL 4!! Customer Lobby offers free trials for 30 days to get reviews from all 4 methods.